About First Contact
What is First Contact?
First Contact is the point where your customer first encounters someone from your business; it occurs in the space between the front door and the front line of your business.
This is where the critical first impression is made.
Who makes first contact for your business? Are they equipped to make the best impression? You should make sure, because your customers are paying attention.
Why does it matter?
It is estimated that U.S. businesses lose tens of billions of dollars each year as a direct result of a poor customer experience. 9 out 10 consumers will do business with a competitor following a poor customer experience - and they will pay more for a better customer experience.
Consumers will tell an average of 24 people about a bad experience; if they use social media, that number more than doubles.
Whether you realize it or not, your business is giving customers something to talk about.
Our mission is to raise service awareness and empower businesses to make a successful first
impression with every contact.